Hudson Collection Resurrection Flare featured in BLACKBOOK.

Performing at the American Country Music Awards in Las Vegas wearing the Hudson Jegging in Holywell

She’s young, she’s gorgeous, and she’s IT. Not only does she have a Rimmel London cosmetics contract under her belt, Donatella Versace hand-picked her to be the star of Versace’s spring/summer 2010 ad campaign. Meet Georgia May Jagger. It’s her second year as the face of Hudson Jeans and I had the pleasure of chatting with her at the shoot.

On a side note, I don’t know who I should give credit to for that photo — my phone (yes, it’s a mobile shot) which takes the best pictures, Georgia who looks HOT, or me for taking good photos. I kid, I kid you.

How does it feel to be the face of the Hudson Jeans brand?
It’s great! It’s great to be continuing to work with them. We’ve got a relationship now and it’s just really nice. It’s friendly. It’s fun that it changes every time and it’s something different and new, even though it’s still the same team.

It’s your second time doing the Hudson Jeans campaign. How is this shoot different from other shoots you’ve done in the past?
It’s different because this time around, we all know each other and we’re much more friendly, open and creative. Before it was my first ever proper campaign and I was a bit new to everything. It was like, a lot of stuff. We did five days — videos, commercials, everything like that. So it was really new and strange for me. I’m more used to it now and I’ve come back after not seeing these guys for a year. It’s really nice and they’re so friendly and sweet.

Like a family?
Yeah, totally.

What do you love about modeling?
I love the creativity, the people and the clothes. Just being around all these different people, photographers, stylists and designers. They’re all so great in their own way. Modeling is also just a really good way of being creative.

Is there anything you don’t like about the industry or modeling in general?
Having to hold really long, painful positions and make it look easy and fun.

You’re an artist as well as a model. Where do you find your inspiration?
All kinds of things. I’m very inspired by people, different places, you know? I like nature a lot. Traveling.

Who inspires you?
Loads of people. Everyone here. All my friends, my mum, my sister, my brother.

Do models inspire you? Who’s your favorite model?
I don’t really have a favorite. Well actually, I really like Abbey-Lee Kershaw. She’s super pretty. I really like her pictures at the moment. I like to look at old Hollywood stars. I’m very old school in that way. I like old movies, old glamour, stuff like that.

How do you style your Hudson jeans?
I like the black jegging jeans especially. I wear them with a t-shirt and a jacket. Probably motorcycle boots or horse riding boots.

Mario Sorrenti shot Josh Beech during Georgia’s break. I thought I’d take a peek on what’s going on.

Come closer.

Closer!

What say you?

It may be spring but it sure is freezing out here! You gotta hand it out to these two kids for giving what it takes to get the shot. The gorgeous Josh Beech has been standing around all day, half-naked.

Eye candy! Repeat after me: I love my job, I love my job, I love my job!

I love this precious moment between a photographer and his subject. Here’s Mario Sorrenti taking a portrait of Georgia May Jagger.

Earlier today, I had a quick chat with David Lipman of Lipman, who helped redefine Hudson’s brand DNA. His agency (whose sterling client base includes Diane von Furstenberg and David Yurman jewelry, among others) conceptualized and is currently executing next season’s ad campaign.

Tell us about the inspiration for the shoot.

First, everything comes for us from rock and roll. But for this shoot, we want something deeper. We’re interested at body form, body parts and the erotic nature of the human body. We wanted Mario to create something that most people in the jean world haven’t seen yet. People will most likely look at fashion photography as fashion references but we felt it was important to break through the mold and go into the moment of erotica through the late 60s and 70s when the sexual revolution happened and pictures went to another place.

We inherited this brand called Hudson that had a union jack flag on the back of its jeans. Korean-American Peter Kim, the founder of the company, idolized everything that was English and rock and roll. He was sitting in my office one day, and I said, “the ultimate rock and roll girl that I know sat a week ago where you are sitting and that was Kate Moss”. He was floored saying, “oh my god, I can’t believe I was sitting in the same chair as Kate!”

Hudson Jeans is about California freedom and English cool. That’s the DNA of this brand. We wanted to make it true to Peter’s vision and remain pure to that. The concept was to try to go to all the English ‘birds’ of the moment. There’s this movement of English girls like Daisy Lowe, Alexa Chung and Lily Donaldson. I did Burberry for sixteen to seventeen years so I knew a lot of them. I actually worked with Lizzie Jagger on a campaign.

Is that how you found Georgia May Jagger? What made her the face of Hudson Jeans?

Well I saw this picture of Georgia and she had this smile. I said, “oh my god. there’s something there. Find out where that girl is… I want to meet her. I’ll fly to London tomorrow.” She happened to be in Las Vegas with her boyfriend Django James, so I flew to Vegas, met her and as soon as the door opened, that was it. It’s THAT moment. I knew, in seconds, that Georgia is IT, right there. She was the most special girl in the world.

It’s Georgia’s second campaign for Hudson, right?

She’s incredible. A year later and she changed so much — her confidence, her poise and she knows herself so much better. Obviously there’s trust because this is a family now. We put so much of our soul into this campaign: the same stylist, same photographer, same Georgia, same Lipman crew, a lot of the same people.

Have long have you worked with Mario Sorrenti and Camilla Nickerson?

I’ve known them both for a really long time. I was working Mario’s little brother, David, in 1994 and met Mario shortly thereafter.

I love how everything runs like clockwork on the shoot. After breakfast, I took a photo of Josh and Georgia at hair and make-up. It’s gonna be a long but fun day.

I managed to grab Georgia after makep-up for a quick chat. No, wait, she grabbed me! Stay tuned for our interview.

Ladies!!! It’s the final day of the Hudson Jeans fall/winter 2010 ad campaign photo shoot and guess who greeted us when we arrived on set? Josh, the male model!

It’s day two and although it might not be as good as being at the set, Hudson fans click here and enter to win a new wardrobe, dinner and a personal styling session with Bryan Boy during New York Fashion Week!