Fashion’s Night Out is a annual global initiative originally created in 2009 to celebrate fashion, restore consumer confidence, and boost the industry’s economy during the recession. On September 8, 2011 over 250 cities nationwide held FNO events to highlight fashion and support retail with exciting events.

Naturally Hudson Jeans would never miss an opportunity to celebrate. This season we participated in the Saks 5th Ave Authentic Denim Event in Beverly Hills on Thurs, Sept. 8th from 6-9pm.

All the Hudson all stars were in attendance: Hudson CEO Peter Kim, Hudson Creative Director Ben Taverniti, and Hudson’s new face Patrick.  We were also joined by some of our favorite denim blogs: The Denim Guy, Denim Therapy and Denimology.

The event include live cigar rolling, a whiskey bar, hors d’oeuvers and a TV broadcasting the NFL Opener because after all this was a Men’s event… That’s just how we roll…