Gucci’s Shoe Ruse

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Music dude and deejay Mark Ronson, despite Gucci, he’s not a sneaker kind of guy

A motley New York rent a crowd — actress Claire Danes, hip hop producer Andre Harrell, Phantom Planet lead singer Alex Greenwald — showed up at a white walled pop up store on Crosby street last Friday to toast the launch of Mark Ronson’s sneaker for Gucci. The sneaks, all in white and green and black plus boat shoes in middle of the road blue, go for $500 to $1400 a pop. Thing is, they don’t really seem Gucci. And they certainly don’t seem Ronson, who nine out of ten times distinguishes himself by suiting up to perfect custom measurement, often care of Gucci. The only time I spotted Ronson, a famed music producer (Amy Winehouse), in anything but tailored was in late August at his sister Charlotte’s BBQ, where he donned a neon green polo and jeans. (Get this man a pair of Hudsons!) Perhaps that was the precursor to the Gucci GG sneaker, commissioned as part of the designer Frida Giannini’s “Temporary Icon” campaign — eighteen styles of shoes, only two for women — available in NYC for the next two weeks before heading to Art Basel Miami, then London, and Tokyo. Yeah, Ronson wore white sneaks with green stripes on Friday, but I’ll be checking his feet for the next several months since he prefers slick black shoes! Gotcha Gucci!

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