Sitting proudly on the corner of Bethnal Green Road and Sclater Street, just moments from Brick Lane, is new, kitsch hair salon Foster London. Founded by siblings Drew and Nadia Foster, Foster London feels both like a local business and an empire in the making. The pastel coloured furnishings evoke a kind of hazy 60’s vibe and cats are dotted about everywhere. Figurines sit on shelves and cat-themed clocks and paintings adorn the walls. The chic white Pietranera armchairs in front of the grand mirrors catch the eye with their detail and design.
The salon is somewhat encouraging of voyeurs, or rather anyone who is fascinated by the beautifying process, as the windows are pretty much floor to ceiling on almost all sides; passers-by can’t help but peer in on the way past. But who can resist casting an eye inside to catch a glimpse of Drew’s pup Ramone and Nadia’s tiny dog Margot frolicking around the salon?
Having learnt hairdressing from his aunt, Drew spent ten years at Toni and Guy and five years at Taylor Taylor. Similarly, Nadia has trained at Toni and Guy and is an award-winning colourist, having won a competition to work with Cosmopolitan on several cover shoots. Amongst these accolades, Foster London is also the flagship salon and U.K. Academy for Unite, a boutique line of paraben-free hair products.
If nothing else, Foster London is sure to prosper due to the attention to detail in both haircutting and their service – including dishing out lemon merigue cheesecake bites in heart-shaped rubber cupcake liners. The best haircut of my life accompanied by miniature deserts? They’re onto a winner.